About Plan B

Change is all around us and has become a constant in our life. When you are working on a change effort, whether it is a new business, a new product, a new process or a new market, Plan A rarely works. There is almost always new news and other stuff that gets in the way of the perfect plan. Plan B is what counts for success. How you develop the capacity to change tactics and execute Plan B is the difference between success and failure.

That is at the heart of a Plan B mindset – stay relentlessly true to the vision of value that you deliver to your customers, but be willing to be flexible and inventive in how you get there. This blog is devoted to tips and thoughts around being relentless in keeping your vision.